Google, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that's expected to launch soon: Kit Kat.
Financial terms weren't disclosed for the sweet deal between Google and Hershey, which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.
More information click the link below:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11119262And also the link below:
http://www.pcmag.com/article2/0,2817,2423920,00.asp?mailingID=0C284AD2FA46525A8CD275010E0807FE
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